The Work
Six collateral pieces. One standard to rule them all. Lol.
Every page, email, and script below had a job to do. Converted. Opened. Ranked. Sold. See the proof, then see the work.
Partnership Landing Page
Turned potential student interest into enrollment. Clear offer, clear next step, nothing in the way.
Referral Eblast Campaign
64.6% open rate. 6.3% click rate.
A referral email for an Open House event that people actually read and acted on.
Science Blog
Dense scientific subject, written in simple, open language. Written to rank and hold attention past the first line.
LinkedIn Breakdown Post
A trend piece with a point of view, not a repost with a caption. Built for engagement, not just impressions.
Inbound Sales Deck
Copy built to close, not just inform. Supported actual sales pros "in the room", not the inbox.
Sales Page Copy
This piece leads with imagination, then the detail that makes the piece distinctive, and then closes with personal touches and a direct call to action.